Enhance the Creative and Business Skills of Handicraft Artisans in Samtskhe-Javakheti, Akhmeta Municipality, Samegrelo, Shida and Kvemo Kartli Regions
The project aims to enhance crafts makers’ business skills in Samtskhe-Javakheti, Akhmeta Municipality, Samegrelo, Shida, and Kvemo Kartli Regions. The project includes the preliminary survey of the existing recourses, selection of potential beneficiaries, and the provision of product development training, workshops, and individual consultations to develop new lines of market-oriented crafts products.
The Main Results of the project:
- Primary Research of the crafts sector in project target regions;
- Approx. 120 artisans in project target areas raised awareness on market trends and requirements, products diversification, standards, packaging, and developed new product lines that increased their sales by the estimated min. 40%.
- The artisans with tourist potential developed services into the tour packages. Five Crafts Workshop guidebooks have been published.